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Brightseed Proclaims 2023 the Year of the Bioactivist as Consumer Interest Surges

The company is debuting a certified organic version of its Bio 01™ fiber ingredient for gut health

Released By Brightseed

A Brightseed survey of U.S. adults uncovered a significant subset of consumers who are engaged in a new horizon of science-based, natural solutions for health: bioactives. More than a quarter of respondents were identified as “bioactivists,” consumers who believe “food can be as powerful as medicine” and would pay a premium for novel bioactive health solutions. 
 
SAN FRANCISCO–(BUSINESS WIRE)–Brightseed, the bioactives company, released new research today showing there is a significant subset of consumers who are engaged in a new horizon of science-based, natural solutions for health: bioactives.

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